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The Every Click is a Customer System

by Steve Constable

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The Every Click is a Customer System will explain how to acquire the most customer clicks from paid search traffic and how to convert the greatest number of potential customers who visit a website into true customers. The author Steve Constable has been working in the digital marketing space for over seventeen years and has developed a system by which one can glean the most quality, qualified traffic possible from every dollar spent on customer acquisition. Steve will teach you how to best leverage the open and free technology of Google Analytics, AdWords and Bing Ads to reach out to the largest segment of online customers with your pay per click budget. He has developed powerful theoretical keyword delineation techniques which can work to filter out the unwanted paid search traffic which seeks only information and has no intent to purchase the product or service offering. With the information contained in this PPC and web analytics tracking book you can dramatically increase your revenue and cut out wasted paid search spend. It will also cover usability design techniques which will greatly improve your page design and win over more potential customers. Steve will also explain how to identify a customer persona identity from Google analytics and how to build a page design which will best appeal to this target customer. From start to finish Steve layers the steps one must take to successfully navigate through deep digital marketing waters and come out with a website design and paid search and web analytics configuration which will consistently be a success year after year.

 

 

Details:
rank:
price: $2.99
bound: 17 pages
publisher:
lang: English
asin: B07172KZTN
isbn:
weight:
filesize: 701 KB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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